Social selling: The 60-minute reply rule that turns comments into clients
TL;DR
- A 37-comment thread can produce two signed clients—if you reply to the right comment in under 60 minutes.
- Buying-intent signals: budget, timeline, authority, pain. Two or more? Fast public reply, then DM.
- message cadence: public context → one private insight → low-friction ask. Never pitch in public.
- Track replied-to-call rate and call-booked rate. Likes and followers are social proof, not pipeline.
The first time I watched a creator turn a 37-comment thread into two signed clients, I realized I'd been optimizing for the wrong number. I chased replies. He chased the moment a stranger gives you permission to sell.
Engagement is not interest in you. It is permission to find out whether there is interest.
Social selling: turning engagement into clients starts with a refusal. Stop treating every like, follow, and “great post” as a warm lead. Most operators count the wrong things because counting feels like progress. But “this is so true” never pays an invoice. “How much does this cost?” might.