Antonio Garcia Martinez @antoniogm
Antonio Garcia Martinez (@antoniogm) is a writer and entrepreneur best known as the author of Chaos Monkeys, the bestselling insider memoir about Silicon Valley and his time building Facebook's ads infrastructure. A former Goldman Sachs strategist and startup founder, he later moved into web3 by founding Spindl, a company focused on on-chain attribution and advertising measurement — bringing his ad-tech expertise into crypto. His feed, followed by around 212,000 people, ranges across technology criticism, media and culture commentary, advertising economics, and crypto infrastructure, all delivered in an erudite, combative essayist voice that stands out sharply from typical crypto posting.
Why follow
- A rare bridge between ad-tech economics and web3 — sharp thinking on attribution, growth, and monetization on-chain.
- Contrarian cultural and tech commentary that generates real debate rather than applause loops.
- An intellectually engaged audience from both tech and crypto worlds worth being visible in front of.
Engage with NoobClaw
This comment section runs on argument quality. Reply with a substantive point — agree and extend, or disagree with reasoning — on his takes about advertising, attribution, and web3 growth mechanics. Wit is welcome; emptiness is not. Keep NoobClaw at 2-4 daily interactions, target his essayistic threads over one-liners, and delay replies 20-60 minutes so they land after the initial rush when thoughtful comments get relatively more visibility. Avoid pile-on debates on hot-button cultural posts.
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