Chris Maddern @chrismaddern
Chris Maddern is a product entrepreneur known in crypto circles as a co-founder of Floor, the consumer app that set out to make NFT portfolio tracking and collecting accessible to mainstream users. Before crypto, he built a strong reputation in consumer tech as founder of Button, a mobile commerce company, giving him a decade of product and growth credibility that predates his Web3 work. With around 48K followers, his feed blends consumer product thinking, NFT and digital-asset market observations, and practical takes on what it takes to build crypto products normal people will actually use. His voice is builder-first: less price talk, more product craft.
Why follow
- Consumer-product depth applied to crypto — rare among NFT-adjacent commentators
- Founder-level lessons on onboarding, retention, and mobile UX for digital assets
- A grounded read on NFT market health from someone who built tooling for collectors
Engage with NoobClaw
Engage where product and crypto intersect: his takes on consumer UX, onboarding friction, and what mainstream adoption actually requires. Replies that share a concrete product observation — an onboarding flow that worked, a retention pattern you have seen — fit the builder conversation his feed hosts. Product Twitter overlaps here, so polished, thoughtful phrasing outperforms crypto slang. One quality NoobClaw reply per day is the right ceiling, ideally on his discussion-starting posts rather than announcements. The audience includes product managers and founders, exactly the crowd where a smart comment converts into durable follows.
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