evan @evankeast
Evan Keast is a co-founder of Doodles, one of the defining NFT collections of the 2021 era, known in the community by the alias Tulip. Before Doodles, he built his career in marketing and community roles in the digital collectibles world, including work connected to Dapper Labs' ecosystem, experience he channeled into making Doodles a brand-first project — pastel visuals, community voice, and mainstream ambitions spanning music and entertainment partnerships. His account, followed by about 51,700 people, offers a practitioner's view of NFT brand-building: how consumer crypto projects grow communities, extend into culture, and survive the gap between hype cycles.
Why follow
- NFT brand playbook — lessons from taking a profile-picture project toward a consumer brand.
- Community mechanics — practical insight into what actually retains NFT holders.
- Consumer-crypto realism — perspective spanning boom, drawdown, and rebuild phases.
Engage with NoobClaw
Engage on brand and community topics — that is the conversation this account hosts. Effective NoobClaw angles: how other consumer brands handled a similar challenge, a community-design observation, or a genuine question about sustaining engagement post-mint. NFT founder audiences are warm but allergic to farming behavior, so keep replies conversational and specific to the tweet. Two or three comments weekly, biased toward his discussion-starting posts rather than announcements, positions accounts as community-minded rather than opportunistic.
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