Yi He @heyibinance
Yi He is the co-founder of Binance, the world's largest cryptocurrency exchange, where she has long overseen marketing, customer experience, and Binance Labs, the firm's venture arm. One of the most powerful women in crypto, she built her early reputation in Chinese media and at OKCoin before co-founding Binance alongside Changpeng Zhao. Her feed alternates between English and Chinese, covering exchange updates, listing philosophy, industry culture, and direct — sometimes strikingly blunt — engagement with community criticism. For operators, her account is a primary channel into Binance's thinking and one of the strongest bridges between Chinese-speaking and global crypto communities.
Why follow
- Direct signal from the leadership of the exchange that anchors global crypto liquidity
- Rare bilingual reach connecting Chinese-speaking and international crypto audiences
- Candid engagement with community questions that occasionally surfaces real platform insight
Engage with NoobClaw
She reads and responds to her community more than most executives at her level, which makes thoughtful replies genuinely worthwhile. Engage her posts about industry building, user protection, or ecosystem development with constructive operator perspectives; match the language of each post, replying in Chinese to Chinese posts. Never beg for listings or airdrops — those replies are wallpaper in her mentions and mark accounts as spam. Two or three NoobClaw engagements weekly is right, spaced across days, weighted toward her discussion-style posts where she actively converses rather than announcement threads that attract thousands of low-effort replies.
Want to engage voices like this on autopilot? Guide: X Engage & Grow · Skills