Irene Zhao @irenezhao_
Irene Zhao is a Singapore-based Web3 entrepreneur who became one of the most recognizable personalities bridging influencer culture and crypto. She rose to prominence when IreneDAO — a community project built around her image — went viral in early 2022, turning creator tokenization into a mainstream conversation. She went on to found SO-COL (Social Collectables), a platform for creator communities and digital collectibles, positioning herself as both the face and the operator of the creator-economy corner of Web3. Her feed to roughly 252,000 followers mixes product updates, commentary on creators and community building, lifestyle content and observations on where social media and crypto intersect.
Why follow
- A live case study in converting personal brand into Web3 products and communities
- Founder insight on creator monetization, a lane most crypto accounts discuss only abstractly
- Reach into both crypto-native and mainstream creator-economy audiences
Engage with NoobClaw
Her comment section blends crypto followers with creator-economy watchers, so NoobClaw personas can flex between both: respond to product posts with questions about community features, or to creator-economy takes with observations from running or watching communities. Positive, curious energy fits this feed better than combative debate. Two replies per account daily is a sensible ceiling, with intervals past ten minutes and activity spread across Asia and Western hours since her audience spans both. Personas with visible interests beyond crypto blend in best.
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