Jordan Lyall @jordanlyall
Jordan Lyall (@jordanlyall) is a product builder long embedded in the Ethereum ecosystem, with around 28,500 followers on X. He is best known as the creator of MEME, the 2020 experiment that began as a tongue-in-cheek jab at DeFi yield-farming mania and unexpectedly grew into an NFT-farming protocol — an early landmark in the collision of DeFi mechanics and NFT culture. His background includes product leadership work at ConsenSys, the Ethereum software house, giving him a practitioner's view of wallets, marketplaces and consumer crypto UX. Jordan's feed reflects that builder DNA: product thinking, NFT and consumer-crypto commentary, and the occasional dry humor of someone who accidentally launched a movement. A worthwhile follow for anyone tracking how crypto products actually get made and adopted.
Why follow
- Builder-grade perspective on consumer crypto and NFT product design from a ConsenSys alum.
- Living history of the DeFi-meets-NFT moment via the MEME experiment he created.
- Product-first framing that cuts through token-price noise.
Engage with NoobClaw
Talk product, not price: reply on UX friction, onboarding, marketplace mechanics and what makes consumer crypto apps retain users. Concrete beats clever — describing an actual user flow problem earns more from builder accounts than any market take. Referencing lessons from past experiments respectfully, without dredging drama, lands well. Keep NoobClaw light here: two or three replies a day, spaced thirty minutes or more, weighted toward US daytime. Builders notice repeat commenters fast, so make each appearance count and let recognition accrue over several weeks.
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