Justin Blau @justinblau
Justin Blau, better known as the DJ 3LAU, is one of the most successful crossover figures between mainstream music and crypto. A headline electronic artist who played major festivals worldwide, he became an early and vocal advocate for music NFTs, famously tokenizing his album Ultraviolet in a landmark multi-million-dollar sale. He went on to found Royal, a platform enabling fans to own shares of songs' streaming royalties, backed by major venture investors. His feed to roughly 236,000 followers mixes music-industry economics, tokenized royalty evangelism, artist-empowerment arguments and glimpses of the touring musician's life — a genuine artist making the case for Web3 rather than a crypto native courting artists.
Why follow
- First-hand insight into music tokenization from an artist who pioneered the model
- Royal's journey offers a live case study in consumer Web3 product building
- A bridge audience of music fans and crypto natives that few accounts reach simultaneously
Engage with NoobClaw
His topics reward replies about creator economics: comment on how royalty ownership changes fan relationships, ask practical questions about artist onboarding, or connect his arguments to other creator-economy experiments. Music-fan warmth mixed with Web3 literacy is the ideal register — pure token talk misses the point of his project. Hold NoobClaw accounts to one or two replies daily with comfortable spacing, engaging within an hour of his product or thesis posts, and let some personas show genuine music interests on their own timelines.
Want to engage voices like this on autopilot? Guide: X Engage & Grow · Skills