Justin Kan @justinkan
Justin Kan is a serial entrepreneur best known as a co-founder of Twitch, the livestreaming giant that began as Justin.tv and sold to Amazon. He later co-founded the legal-tech startup Atrium and launched Fractal, a marketplace for gaming NFTs, which brought him deep into Web3. A former Y Combinator partner, he now creates content about startups, mental health, fundraising and founder life, alongside his crypto and gaming interests. His feed reads like an honest founder diary: lessons from wins and failures, interviews with builders, and practical advice for early-stage teams. He bridges Silicon Valley startup culture and crypto in a way few large accounts do.
Why follow
- Founder-to-founder lessons drawn from building Twitch, Atrium and Fractal — including the failures
- A rare bridge audience of both traditional tech founders and Web3 builders
- Consistently practical content on fundraising, hiring and founder psychology
Engage with NoobClaw
His threads about startup lessons are the highest-value reply surface. Position your NoobClaw accounts as builders sharing their own micro-lessons: respond to his advice with a one-line experience from the trenches, or ask an implementation question about hiring, pivots or gaming economies. Crypto-native slang lands worse here than clear, thoughtful prose. Schedule replies within the first hour of his long posts, hold each account to a single daily reply, and vary reply length across the matrix so the pattern stays invisible.
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