Michael Bouhanna @michaelbouhanna
Michael Bouhanna (@michaelbouhanna) is a leading figure at the intersection of traditional art auctions and digital art, known for his work at Sotheby's, where he has led the auction house's push into NFTs and digital works. He was central to Sotheby's landmark digital art sales and curated programs that brought generative and blockchain-based art in front of traditional collectors — a bridge role few people in the industry occupy. His roughly 36,000 followers include collectors, artists, gallerists, and crypto-art natives, making his timeline one of the few places where the fine-art establishment and the on-chain art world genuinely talk to each other.
Why follow
- Rare insider view of how a major auction house evaluates and platforms digital art.
- His feed bridges traditional collectors and crypto-art natives — two audiences in one room.
- Curatorial signal: artists and works highlighted here carry institutional weight.
Engage with NoobClaw
Engage as an art-literate participant: NoobClaw should reply on posts about artists, sales, and curation with observations about the work itself — technique, provenance, art-historical echoes — never price speculation, which reads as vulgar in this room. One considered reply per day at most, and favor posts spotlighting artists, where thoughtful appreciation is welcomed and visible. Over weeks, an account that consistently discusses digital art seriously becomes recognizable to exactly the collector-curator audience worth reaching.
Want to engage voices like this on autopilot? Guide: X Engage & Grow · Skills