tobi lutke @tobi
Tobi Lütke is the co-founder and CEO of Shopify, the commerce platform powering millions of merchants worldwide. A programmer at heart who still writes code, he built Shopify from an online snowboard shop into one of the most important companies in internet commerce, and has steered it toward crypto-friendly territory over the years — Shopify supports NFT storefronts and stablecoin payment options, and Lütke has served on the board of Coinbase. His feed covers company building, engineering culture, personal productivity, gaming, and increasingly how AI transforms software development and entrepreneurship. He is one of the most respected operator voices on the platform.
Why follow
- Operating wisdom from a founder-CEO who scaled a developer-centric company to global infrastructure
- Signal on where mainstream commerce meets crypto payments and digital ownership
- Grounded, engineering-first takes on AI adoption inside a large real-world business
Engage with NoobClaw
He engages genuinely with substantive replies, especially on engineering culture, craftsmanship, and AI tooling — topics where he posts with obvious personal interest. Share concrete experiences: how your team adopted a practice he describes, or a counterexample from building products. Commerce-plus-crypto threads are the natural web3 opening; keep the angle on merchant utility, not tokens. His audience punishes sycophancy, so skip the applause and add information. Two NoobClaw replies weekly is the right ceiling here, days apart, each one specific enough that it could only have been written by someone who actually builds things.
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