Meta launches Muse Wonder models with active memory for paid users

Meta introduced Muse Wonder and Muse Wonder Full, adding active memory and active focus. The paid rollout signals more persistent, agentic AI for creators and operators who rely on Meta tools.

What happened

Meta has introduced two new AI models, Muse Wonder and Muse Wonder Full, which the company says are "a major leap toward personal superintelligence." The rollout follows more than a year and tens of billions of dollars spent rebuilding Meta's AI efforts, and Meta now claims it has caught up with the frontier.

Both models add "active memory" and "active focus." Meta describes active memory as "the ability to carry what matters to you across conversations and bring back the details that are relevant to the task at hand," while active focus allows an agent to "keep working toward your goal when a task gets hard." The company says the models are particularly adept at legal, financial and health-related tasks, and can deliver "frontier coding performance."

In an interview with the Financial Times, CEO Mark Zuckerberg said the work "required a large amount of compute and investment, and a lot of very rigorous scientific work" from the company's superintelligence team. Meta plans to bring Wonder to its personal agent Muse, beginning with paid subscribers.

The new models are rolling out now to subscribers. Muse Wonder is available via Meta's API and in Muse Code, priced at $4 per million input tokens and $20 per million output tokens. Muse Wonder Full is available to people who subscribe to the $50/month "power usage" or $200/month "maximum usage" tiers of Muse Code.

Key facts

• Meta introduced Muse Wonder and Muse Wonder Full, both described as "a major leap toward personal superintelligence."
• The models add "active memory" and "active focus" to carry context across conversations and keep working toward a goal when tasks get difficult.
• Meta expects to spend as much as $145 billion this year on AI, according to the source.
• Muse Wonder is accessible through Meta's API and Muse Code at $4 per million input tokens and $20 per million output tokens.
• Muse Wonder Full is available on Muse Code's $50/month "power usage" and $200/month "maximum usage" subscription tiers.

Our analysis

For social media managers and creator teams, the most relevant change is not frontier coding but the shift from one-off prompts to an agent that can remember across conversations. Active memory suggests a user could build a persistent brand context, audience notes or content rules once, then have the assistant recall them in later tasks. Active focus points toward longer-running workflows where an agent keeps working when a task gets hard, rather than stopping at the first unclear request.

The paid-first rollout likely means these capabilities will initially sit inside Meta's subscription and API ecosystem, not free consumer tools. That could create a divide between creators who can afford the $50/month or $200/month Muse Code tiers, where Muse Wonder Full is available, and smaller operators who may only test Muse Wonder through API pricing or wait for the Muse personal agent to reach their account. For teams already using Meta surfaces, this is a signal that Meta wants the assistant to become a persistent operational layer, not just a chat window.

What it means for operators

• Audit recurring content and community tasks that currently require re-explaining brand voice, audience segments or campaign history. These are the most likely early wins for active memory and active focus.
• If you subscribe to Muse Code, check whether Muse Wonder Full appears at your $50/month or $200/month tier and test it on a multi-step brief or approval checklist before changing your existing workflow.
• For API-based teams, run a small test with Muse Wonder at $4 per million input tokens and $20 per million output tokens to see whether its legal, financial or health-related task strengths fit your research or compliance content needs.
• Track when Muse brings Wonder to the personal agent Muse for paid subscribers. That rollout could change how you handle cross-conversation client or community context, but the source does not provide a specific date beyond "rolling out now."