Blotato Pricing vs the Alternatives: $99 and $499 Buy the Same Hundred Accounts

A hundred social accounts costs $99 a month on Postiz and $499 a month on Blotato. Both numbers were re-fetched on 19 September 2026. It is the same need, and the expensive answer is five times the cheap one.

That spread is not a scandal — one of them generates content while the other mostly moves it. But it is far bigger than the comparison posts imply, and it stays hidden because everybody compares the entry price. Blotato starts at $29. So does Postiz. At the bottom of the ladder they are identical; what diverges is the slope.

The only table that answers the question you actually have

Every figure below was fetched on 19 September 2026. Anything I could not fetch today is not in this table.

Before using any table like this, run the check that catches the most common scraping error: is the price column identical, cell for cell, to any quota column? If it is, you parsed the wrong column. All four pass here. One near-miss is worth reporting because it is the exact shape of the trap: Post Bridge's Pro tier costs $49 and includes 49 accounts. It survives because the other rows do not match — $29 buys 5, $39 buys 15 — so the coincidence is a coincidence.

Here is Blotato's own ladder, from today's fetch, which is where the slope becomes visible:

The average price per account rises by a factor of 3.4 across the ladder, and the marginal price — what the next batch of accounts actually costs — rises faster still and sits above the average at every step. That combination has a specific meaning: you are not buying volume, you are being moved up a ladder. When the marginal price is higher than the average price of the tier you are already in, there is no version of "buy more and it gets cheaper" happening.

Postiz, fetched the same day, runs the opposite way: $29 for 5 channels ($5.80 each), $39 for 10, $49 for 30, $99 for 100 ($0.99 each). Its marginal prices are $2.00, then $0.50, then $0.71 — the Team-to-Pro step is the cheapest segment on the whole table, which is the sort of thing you only find by computing the steps rather than the averages.

There is a popular shortcut that says you can predict this from the pricing card: a card with a quantity selector meters by the unit and gets cheaper, a card without one is a real staircase. Buffer proves the first half — it has a channel stepper on the card and a published band table that falls from $6 to $1. But Blotato and Postiz both have no selector, and they run in opposite directions. Two vendors, same day, same method, opposite slopes. So use the selector as a hint and then do the arithmetic anyway. We laid out the general version of this in why you cannot compare schedulers until you fix the unit.

The account count is a specification, not a quote

This is the part that changes decisions, and it is the thing no listicle checks.

On Blotato's pricing page today there is no quantity selector — no dropdown, no slider, no stepper, no number input for how many accounts you want. And the add-on list sells credits, at $6 per 1,000, but there is no add-on whose unit is an account. You cannot buy your twenty-first account. You can only buy the tier above.

What you can buy is a quote. What you cannot buy is a specification. The moment a limit has no matching line in the add-on list, it has stopped being a price and become a wall.

Work out what that wall costs at the moment you hit it. You are on Starter at $29 with 20 accounts, and you onboard one more client. Account 21 does not cost a few dollars; it costs the jump to Creator — $29 to $97, an extra $68 every month — and it arrives bundled with 3,750 additional credits you did not ask for and, if your work is mostly scheduling rather than generation, may never spend. That is the real price of one account at that boundary, and it is the number that should be in your plan.

The same wall sits at 40. Account 41 is a jump from $97 to $499. If you run a matrix of accounts, that is the entire economics of the tool, and it is invisible in every "starts at $29" comparison ever written.

Contrast the shapes. Post Bridge's Pro tier has a stepper and charges a flat $1 per account past the 49 included, so account 50 and account 100 cost the same dollar. Buffer publishes bands — $6 each for the first ten, $4 to twenty-five, $3 to fifty, $1 beyond — so every channel has a knowable price and there is no cliff. Blotato has two cliffs. Whether that matters depends on whether your account count is stable or growing, which is a question about your business rather than the software. Our per-product comparisons go deeper: one charges for accounts, the other for people, and a generator with a pipe versus a pipe with no generator.

The vendor's own two files disagree, and you can check it in two minutes

This is the part you should reproduce yourself rather than take from me, which is the point of including it. Open two tabs: blotato.com/pricing and blotato.com/llms.txt. Both were fetched today.

One: credits rolling over. The llms.txt file says, verbatim, "Credits roll over month to month." That is a meaningful commitment — it means an underused month is not wasted. The pricing page, which is the document a buyer actually reads, says nothing about it either way. And the widely repeated claim that Blotato's credits reset monthly has, in the files I read today, no source at all. It is not on the pricing page and it is contradicted by llms.txt. If you have been budgeting on the assumption that credits expire, you have been budgeting against a statement nobody published.

Two: what consumes credits. The llms.txt file states that "Scheduling, publishing, API calls, ElevenLabs voiceovers, and the Viral AI Coach do not consume credits." The pricing page lists "ElevenLabs AI voiceovers" as a Starter feature and does not say whether using it draws down your 1,250 credits. So the only document that answers the question is the one written for machines, and the answer it gives — voiceovers are free of credits — is the more generous one.

Three, and this one surprised me. The pricing page today rendered account counts for Starter (20) and Creator (40) but did not state the Agency count at all. The number that makes Agency comparable to anything — 100 — came from llms.txt. The file written for AI agents is more complete than the page written for customers; we wrote the pattern up in pricing pages written for AI agents are more honest than yours.

One more line, still on the pricing page today: "Up to 900 TikTok posts/month", under Starter. That is not a monthly counter — it is a concurrency figure multiplied out, and no meter in the product counts toward it. Plan against the constraint that is enforced rather than the one that is advertised.

So which one, and where is the gate?

The useful question is not which is cheapest. It is what unit each vendor has placed the gate on, because that decides which kind of operation gets strangled.

Blotato gates on accounts and meters generation. If you run few accounts and produce heavily in each, the credit pool is what you are buying and the account wall never touches you — that is a real fit, and the $29 tier is genuinely good at it. Postiz and Post Bridge gate on channels with generous ceilings and near-flat unit pricing, which suits a growing set of accounts with modest generation needs. Buffer gates on channels too, with published bands; its Team premium is collected almost entirely on your first ten, since between eleven and fifty the Essentials and Team per-channel prices are identical. Postiz also publishes its source under AGPL-3.0, so self-hosting is real — at the cost of obtaining your own platform credentials, which its FAQ warns can take "more than a month" for several networks.

Ask one question before picking: is my constraint how many accounts I have, or how much content each one needs? If it is the first, the account wall is the only number that matters and you should price your growth curve, not your current month. If it is the second, the credit pool is the product and the account count is noise. Our piece on comparing the unit you pay for generation in is the long version of that second case.

There is a third shape none of these four occupy. All of them connect your accounts to a vendor's servers through an API, which is why the account count is the billable unit at all. NoobClaw takes the other route: a local browser on your own machine, your own logins, a separate fingerprint and IP per account, and each account generating its own content from its own niche and persona rather than sharing one queue — with a human review step before anything publishes and no password handed to anybody. A different trade, not a cheaper version of the same one; for pricing, check the site rather than a number in an article.

FAQ

Can I just buy more accounts on Blotato instead of upgrading?

Not as of today's pricing page. There is no quantity selector on the cards, and the add-on list sells credits — $6 per 1,000 — with no line item whose unit is an account. So the account limits of 20, 40 and 100 are specifications rather than quotes, and the only way past 20 is the $97 tier and the only way past 40 is the $499 tier. Budget the jump, not the increment: the twenty-first account effectively costs $68 a month, and it arrives with 3,750 credits attached whether you need them or not.

Do Blotato credits expire at the end of the month?

The vendor's own llms.txt file says, verbatim, "Credits roll over month to month." I fetched it on 19 September 2026. The pricing page does not address the question in either direction, and I found no statement anywhere in either file today saying credits reset monthly — despite that being the widely repeated version. Both documents are a two-minute check, so do it yourself before planning around either answer — the point is that the disagreement is reproducible, not that my reading is authoritative.

Is Postiz really five times cheaper than Blotato?

At a hundred accounts, on today's prices, yes — $99 against $499, both re-fetched on 19 September 2026. At five accounts they are the same price, $29 each. The five-fold gap is entirely a property of the slope, not of the products' relative value: Postiz's price per channel falls from $5.80 to $0.99 as you climb, while Blotato's rises from $1.45 to $4.99. They are also not the same product — Blotato's credits buy generation that Postiz's tiers largely do not include, so at low account counts with heavy AI use the comparison can invert. Compare at your own account count, not at the headline.