LinkedIn Tests Streamlined Menus and Longer Text Previews

LinkedIn is consolidating desktop and mobile menus and showing longer text post previews before the “more” link. The experiments could change how creators capture attention and where operators find engagement features.

What happened

LinkedIn is testing a new navigation experience with streamlined function listings designed to simplify in-app navigation on both desktop and mobile versions. On desktop, the platform has consolidated its function menus into fewer listings. The “Profile” tab now links to analytics, saved posts and settings, while a new “More” tab provides access to LinkedIn’s puzzle games, news, groups, events, newsletters and video.

On mobile, users will see the same menu updates in the lower function bar, with consolidated listings for in-app functions. LinkedIn said it will gradually test this new experience with users, with elements varying by region and language, so users may not be seeing these exact changes as yet.

On another front, LinkedIn is showing longer clips of text posts in the main feed before users click on the “more” link. The platform says this could help creators with engagement. The change could also prompt a reformat of those “broetry” LinkedIn posts that attempted to lure users in by using the cut-off as a means to hide the main text. LinkedIn has mostly gotten rid of those line-by-line posts, but showing more post text in the feed display could provide more incentive to keep people reading.

Key facts

• LinkedIn is testing streamlined function listings on both desktop and mobile.
• On desktop, the “Profile” tab now links to analytics, saved posts and settings; a new “More” tab provides access to puzzle games, news, groups, events, newsletters and video.
• Mobile users will see the same consolidated menu updates in the lower function bar.
• LinkedIn will gradually test the new experience, with elements varying by region and language.
• LinkedIn is showing longer clips of text posts in the main feed before the “more” link, which could help creators with engagement.

Our analysis

The menu consolidation changes the default paths to several engagement and content features. By moving analytics, saved posts and settings under “Profile” and placing games, news, groups, events, newsletters and video under “More,” LinkedIn likely reduces the number of visible navigation destinations. For community operators and brand marketers, this may lower the chance that users stumble into groups or newsletters through the main interface; instead, operators may need clearer in-post calls-to-action or external prompts.

The regional and language variation is an operational risk. A team running a coordinated campaign may see different navigation versions across markets, so screenshots, step-by-step instructions and support flows may not match every user. Because LinkedIn is testing gradually, operators should monitor which UI their target audiences actually see before relying on a new location for a key feature.

The longer text preview could shift creator strategy. If more of a post is visible before a user taps “more,” the visible opening becomes a real content preview rather than a teaser. Formats like “broetry” that depend on the cut-off to hide the main text may become less effective, and creators who front-load value in the first lines likely benefit from the expanded display. This is an inferred effect, not guaranteed, because the source describes it as “could” and “maybe,” but the direction suggests a move toward more transparent post previews.

What it means for operators

• Audit LinkedIn posts that use the “more” cut-off as a hook or to hide CTAs; revise openings so the visible preview works as a standalone message.
• Update team playbooks and training for the new “Profile” and “More” tabs, especially if staff access analytics, saved posts, settings, newsletters or groups.
• Before launching a campaign, check LinkedIn on different regions and languages, because the UI may vary and not every user sees the changes at the same time.
• If you promote events, newsletters, groups or video, do not assume users will find them from the main navigation; add explicit in-post directions or links until the new layout is broadly adopted.