Metricool Pricing: EUR, USD and Annual vs Monthly Billing
- Match the billing term before comparing currencies: Advanced 25 is €69/$85 per month equivalent on annual billing, or €87/$107 on monthly billing.
- The advertised annual monthly equivalent is already discounted. It is not a month-to-month subscription and should not receive the annual discount again.
- Starter has separate capacities of five and ten brands; Advanced has fifteen, twenty-five and fifty. Choose the actual inventory and required features before comparing totals.
- Prices exclude applicable VAT. X and Advanced Analytics are separate add-ons; the checkout invoice is the final account-specific quote.
Metricool publishes prices in euros and US dollars, with separate annual and monthly billing views. A useful comparison holds the brand capacity and billing term constant. If you compare the annual-equivalent euro price with the month-to-month dollar price, you create a difference that the matched cards do not show. This review corrects that mix and gives a practical way to read the current public offer without inventing a currency anomaly or a historical price change.
Keep the currency, brand ceiling, billing term and add-ons on the same row. An annual monthly equivalent is a budget comparison, not a monthly invoice.
The current matching EUR and USD price rows
The public pricing page checked on October 11, 2026 shows annual monthly equivalents of €16/$20 for Starter five brands and €29/$36 for Starter ten brands. Advanced fifteen brands is €43/$53, twenty-five brands is €69/$85, and fifty brands is €130/$159. These are capacity-specific public quotes. They are not prices for an arbitrary number of individual profiles, and the annual label must remain attached wherever a figure is reused.
The monthly billing view instead shows Starter five brands at €20/$25 and ten brands at €37/$45. Advanced fifteen brands is €54/$67, twenty-five brands is €87/$107, and fifty brands is €172/$210. All of these rows concern the base plan before applicable VAT and separately selected add-ons. Preserve the selected term when moving a quote into a spreadsheet, proposal or comparison article.
The twenty-five-brand comparison is therefore €69 against $85 on annual billing, or €87 against $107 on monthly billing. Pairing €69 with $107 mixes the two terms. That mismatch does not establish a special surcharge, an exchange-rate error or a change between two days. A historical pricing claim would require dated captures with the same selected controls; this current review does not have that evidence.
- Annual equivalent: EUR 69 / USD 85 per month. Annual billing; displayed monthly equivalents, before applicable VAT.
- Monthly billing: EUR 87 / USD 107 per month. Month-to-month quoted base prices; same twenty-five-brand tier.
- Brand allowance: Up to 25 brands. One profile per social network within each brand.
- Extra costs: Required add-ons and taxes. Read the selected checkout offer before committing.
Annual equivalents, invoices and discount arithmetic
The official billing explanation says the annual discount is already included in the displayed annual price. Do not apply the advertised saving again. If an annual card displays a monthly equivalent, that figure is useful for comparing budgets, but the commitment remains annual. The checkout should establish the actual billed amount, tax treatment, renewal terms and any mid-cycle adjustment for the account making the purchase.
For a plain base-plan comparison, multiplying Advanced twenty-five’s annual equivalents by twelve gives €828 or $1,020 before applicable tax and add-ons. Twelve months at the separately quoted monthly rates gives €1,044 or $1,284. These are arithmetic illustrations using the public base cards, not completed purchases, a guarantee of a particular invoice or a forecast of the exchange rate. Do not combine one currency’s annual total with another currency’s monthly total.
Metricool’s billing guide also distinguishes upgrades and downgrades: upgrades take effect immediately with unused time accounted for, while downgrades wait until the current period ends. That matters when comparing a fresh subscription with a change to an existing account. A public starting price does not predict a particular prorated invoice, so keep that invoice separate from the base-card calculation.
A brand ceiling is a capacity choice, not a per-profile tariff
Metricool defines a brand around a business or client and allows one profile per social network within it. Five clients with one Instagram and one Facebook connection each can require five brands and ten profiles. Ten separate Instagram profiles cannot all occupy one brand under that definition. Record both the brand structure and the actual connected profiles before dividing a total by anything.
A Starter five-brand card is not sufficient for six brands. On the current EUR annual-equivalent rows, moving from that card to Starter ten changes the base quote from €16 to €29. The €13 difference is the step in the whole subscription quote, not an optional €2.60 purchase of a sixth brand. Dividing that difference by five added capacity slots describes average additional capacity only; it does not turn the tier into a continuously adjustable per-brand tariff.
Feature requirements can also set the minimum eligible plan. The official plan overview places post approval, team and role management, and API access in Advanced, while Starter supports a different set of functions. A team needing an Advanced feature cannot use a cheaper Starter price solely because its brand count fits. Capacity and capability should appear together in the buying worksheet.
Add-ons, VAT and the actual total to compare
The pricing page says applicable VAT is excluded and calculated before purchase. The billing guide lists X as an extra charge per connected account on eligible paid plans, currently €10/$10 monthly or €120/$120 annually. Advanced Analytics has its own account-level price starting at €10/$12 per month on Starter and €30/$36 on Advanced, following the main plan’s billing cycle. Check the selected quote rather than assuming either feature is included in every base tier.
An illustrative monthly USD worksheet for Starter five with one X connection starts from the $25 base card and adds the quoted $10 X component, giving $35 before tax and any other selected extras. This is a defined cost example, not the price of all five brands on all networks. Add more X connections only according to the real connected inventory and the current account-specific checkout offer.
Do not convert a published currency column to claim that the vendor will invoice the converted amount. Currency selection, payment fees and tax handling need confirmation in the purchase flow. This review provides the two public columns and their matched terms; it does not certify that every customer can freely select either currency or avoid any payment-provider conversion charge.
Use the price worksheet for the job you actually need
Metricool is a candidate when your work needs its documented brand organization, publishing and reporting functions. Check network support, analytics history, collaborator access and the required integrations against your real workflow. A lower base quote elsewhere does not prove equivalent reporting, approval behavior or connection availability. For a scheduling alternative, compare the same actual profiles and the same period, then document any capability you would lose.
NoobClaw publishes this review. Its text-generation tools and public local-video record address creative production, so they should be evaluated as a separate creative step rather than assumed to replace Metricool’s reporting or brand management. The October 10 record contains 441 supplied English characters, one 32.6-second local export, a 1080 × 1920 frame size and 30 frames per second. Those observations show an input and a file output, not a comparison of analytics products.
That single record also notes generic or off-topic stock footage requiring further review. Voice quality and stock licensing were not independently approved, and no external social publication or business outcome was measured. If your bottleneck is a reviewed script or local video draft, inspect that bounded creative route and its current credits. If your bottleneck is client reporting, price the reporting workflow you actually require.
For the related content and workflow decisions, read Metricool Free Plan Limits: Brands, Posts and AI Credits and Cheaper Metricool Alternatives: Match Brands and Workflow. Each review has its own evidence and scope.
A same-tier calculation that avoids the false outlier
For an illustrative twenty-five-brand budget, write four separate base entries: annual EUR equivalent €69, annual USD equivalent $85, monthly EUR €87, and monthly USD $107. Keep each term on the entry. Then add only the connections and analytics extras the team needs, confirm tax and the invoice, and compare another product against that same inventory. This is a purchase-planning example, not a completed customer purchase or a verified historic change in Metricool prices.
NoobClaw publishes this article. Its script-to-video guide and public creative execution record document a local video result, not external-platform publication. Check the current product offer against the supported action you need.
Frequently asked questions
Are the annual prices a second undiscounted list?
No. The official billing explanation says the discount is already applied. Treat the displayed annual monthly equivalent as an annual commitment and do not discount it again.
Was the twenty-five-brand dollar price unusually high?
The earlier €69/$107 comparison mixed annual and monthly terms. Matching current terms gives €69/$85 annually or €87/$107 monthly; it does not establish the alleged anomaly.
Is the smallest Starter price the price for every Starter customer?
No. Starter has five- and ten-brand options. Choose the eligible capacity and features, then include required add-ons and tax.
Sources
Official material reviewed on October 11, 2026. Document conditions apply to their stated service and scope; the editorial examples are explicitly hypothetical.