Metricool Reviews and Complaints (2026): Posts That Did Not Go Out, Renewals Nobody Expected, and a Facebook Warning

Two days before we wrote this, a Metricool customer edited their Trustpilot review to add one line at the top: "(Edit: FACEBOOK almost shut down my accounts with 15+ pages due to unauthorized automation.)" If you manage client pages, that sentence is the one that makes your stomach drop.

It is also the easiest one to misread. We went through every 1 and 2-star Metricool review on Trustpilot on September 23, 2026, sorted them by cause, and checked each cause against Metricool's pricing page. Most of the complaints are real. Fewer of them are what they first look like.

The three buckets behind Metricool complaints

Metricool showed a TrustScore of 4.0 from 669 reviews on the day we checked (trustpilot.com/review/metricool.com). Plenty of those reviews are happy agencies. The low scores, though, cluster tightly:

1. Posts that did not go out, or went out twice. Maidly Ny (1 star, updated March 9, 2026): "I've had Metricool for months and have not been able to successfully post a single piece of content." Jordan (1 star, February 28, 2026): "It double posted my content". Bright Sky Studios (1 star, June 9, 2026) said it "randomly disconnects your accounts after you have scheduled weeks in advance".
2. Renewals and refunds. Byron Freeman (1 star, August 18, 2026): "I had already cancelled the service, but I was still charged the full amount." Jonathon Grantham (1 star, April 6, 2026): "12 months later we got charged again." Set Free (1 star, April 18, 2026) and AIM (1 star, January 29, 2026) describe the same surprise.
3. Account risk. Ulys's Facebook edit above, from a review updated this week.

A fourth, smaller cluster is support quality: several reviewers describe canned replies and chatbots. That complaint appears on almost every scheduler's page we have read, so treat it as a category problem rather than a Metricool-only one.

"Overpriced" often means "X is not included"

Kaka Koko (1 star, June 11, 2026) wrote: "They ask for 54$ but you can't even add a twitter account." It reads like a pricing rant. It is actually a precise description of how Metricool sells X.

On the pricing page today, the network grid lists Twitter/X as "Add-on" on every paid plan, and the add-on costs $10 per month per account. The Free plan excludes LinkedIn and Twitter entirely. So the price you see on the plan card is the price without X.

Prices from metricool.com/pricing on September 23, 2026, monthly billing, VAT excluded. The $ per post column is blank because Metricool publishes no number behind "Unlimited"; its footnote only says unlimited scheduling "may be limited by our Fair Use Policy". A brand is a bundle of networks, not one account, so these per-brand figures cannot be compared line by line with per-channel tools. If X matters to you, read our list of schedulers that still post to X before choosing.

This matters for the reviews because the X add-on is a line item, not a hidden trick. But if you did not notice it, you will feel cheated, and that feeling produces exactly this kind of 1-star review.

The Facebook warning: what it does and does not tell you

Read the whole of Ulys's review and the story is more tangled than the edit suggests. The underlying bug was that Facebook Pages "work perfectly through the web version, but fail on the iOS app with a 'Wrong Token' error." The team says they tested 15 iPhones, 15 Facebook accounts and 2 Metricool accounts. The Facebook scare came on top of that.

Two honest points follow.

First, this is a user's attribution, not Meta's verdict. Meta has never published a statement that using Metricool, or any named scheduler, gets pages shut down. We found the same shape of story about Buffer in a May 2025 review, where a nonprofit said it lost three Facebook pages. Two vendors, sixteen months apart, same platform, same suspicion. That makes it a category question, not a Metricool question.

Second, look at what Facebook's own warning asks for. One version, reproduced in a public GitHub issue (github.com/mautrix/meta/issues/44, March 2024), reads: "ensure that no other users or tools have access to your account". The warning is about access. It says nothing about how often you post. So the useful question is not "is Metricool safe?" but "which tools, sessions and people currently hold access to each page, and do I recognize all of them?"

A scheduler cannot promise your account is safe. What it can do is tell you exactly how it reaches your account. If a vendor cannot explain that in one sentence, that is your answer.

Our explainer on API versus browser-based social automation lays out the three ways third-party tools touch an account, and what each looks like from the platform's side.

What to check before you pay Metricool

You can avoid most of the review page with four checks:

• Price your real network list. Count X accounts separately at $10 each per month, and remember the Free plan cannot connect LinkedIn or X at all. Our Metricool free plan limits piece covers the 20-post ceiling.
• Set a renewal reminder the day you subscribe. Four of the recent 1-star reviews are about renewals. Several reviewers say they were pointed to a no-refund policy. Annual billing saves "up to 24%" per the pricing page, which also means a larger surprise if you forget.
• Test publishing on the device you will actually use. Ulys's pages worked on the web and failed on iOS. Schedule one real post per network from your phone and your laptop during the first week.
• Look for failure notifications. The "did not post" reviews all share one pain: finding out late. Ask how you will know when a post fails, and whether one broken post can hold up the rest.

If you are shopping because of these complaints, weigh the three directions in our Metricool cheaper alternative guide. Some people want a lower bill, some want different networks, and some want a different way of connecting accounts. NoobClaw is in that last group: it works through a local browser where you log into your own accounts, with no password handed over. That changes what the platform sees, but it does not make risk disappear, and we would still keep a human reviewing what goes out.

FAQ

Is Metricool worth it in 2026?

For agencies that need reporting across many brands, the per-brand price drops as you grow, from $5.00 to $4.20 a brand on monthly billing. It is a weaker fit if X is central to your work, since X costs $10 per account per month on top, or if you cannot tolerate learning about failed posts late.

Why can't I add Twitter/X to Metricool?

X is not included in any Metricool plan. On paid plans it is available as an add-on at $10 per month per account; on the Free plan it is not available. That is the likely cause of the "can't even add a twitter account" complaints.

Can Metricool get my Facebook page banned?

No one outside Meta can answer that, and Meta has not named any scheduler. What is documented is that Facebook's automated-behaviour warning asks you to make sure no other users or tools have access to your account. Audit who and what has access to each page, and treat any vendor claim of zero risk with suspicion.