RecurPost vs Metricool: Accounts, Brands and Costs
- RecurPost monthly Starter/Personal/Agency: $9/$25/$79 for 2/5/20 accounts.
- Metricool monthly USD Starter 5/10 brands: $25/$45; annual equivalents differ.
- A brand holds one profile per network; RecurPost daily maxima are per connected account.
RecurPost vs Metricool is a comparison of the accounts and workflow you operate, rather than two interchangeable per-account prices. RecurPost counts connected social accounts; Metricool groups one profile per network inside a brand. Their October 11, 2026 pages also distinguish daily limits, monthly counters, people and billing terms. Both include preparation and reporting features, so this review does not divide them into a pure publishing tool and a pure reporting tool.
Price the account inventory and required features first; the vendor’s largest bundle is a different denominator.
The current subscriptions use different account containers
RecurPost lists monthly Starter at $9 for two social accounts, Personal at $25 for five and Agency at $79 for twenty. Starter and Personal include one user, Agency three. Each connected profile counts as one account, so a Facebook Page and an Instagram profile are two. The fourteen-day trial is separate from paid access; its current FAQ says there is no permanent free plan.
Metricool defines a brand as a business, client or similar container holding one profile per social network. Its current USD monthly Starter options are $25 for up to five brands and $45 for ten. Advanced is $67 for fifteen, $107 for twenty-five and $210 for fifty. The lower $20/$36 Starter and $53/$85/$159 Advanced references describe annual monthly equivalents, not those monthly invoices.
For a hypothetical inventory of five clients with one Instagram and one Facebook profile each, RecurPost counts ten accounts and Metricool needs five brands. For ten Instagram profiles, Metricool instead needs ten brands. Both examples use ten profiles, but the bundle requirement differs. Confirm the actual networks and account types rather than presenting one brand as a reporting row with no publishing capacity.
- Account: Actual connected profile. RecurPost counts each connected profile
- Brand: One profile per network. Metricool capacity follows the inventory shape
- Allowance: Daily or monthly counter. Vendor limits do not certify accepted delivery
- Features: Required people and roles. Confirm the sufficient plan and billing term
Daily maxima and monthly published-post counters are separate
RecurPost’s current table lists maximum daily posts per social account of ten on Starter, twenty on Personal and eighty on Agency. Two Starter accounts therefore each have their own stated ten-post daily allowance. It is incorrect to reduce that to ten across the whole subscription. These vendor maxima do not prove that every destination will accept the same number or that the maximum is a useful publishing target.
Metricool Free has one brand and twenty posts per calendar month. Its current help FAQ counts posts actually published, not drafts or merely scheduled items; a post published to two networks counts twice. The counter resets on the first of the month, and posts published earlier on a paid tier can count after a downgrade. This is different from a reusable future queue or a daily per-account maximum.
Metricool advertises unlimited paid scheduling subject to fair use. RecurPost’s unlimited stored library is a separate allowance from its daily publishing maximum. Neither statement establishes unlimited assets, AI resources, account access or destination permission. For a hypothetical seven-day plan of two items a day on each of three accounts, examine each account’s daily load and any applicable monthly counter; do not claim a guaranteed forty-two accepted posts.
Compare the sufficient configuration using a stated inventory
For a hypothetical solo ten-account requirement, RecurPost Starter plus eight $4 account add-ons totals $41 monthly; Personal plus five is $45. Agency is $79 and adds different users and features. Those are subscription calculations under the listed add-on conditions, not proof that the lowest amount supplies client approvals or platform-specific customization. A feature requirement can change the sufficient plan.
If those ten accounts occupy five Metricool brands, monthly Starter 5 is $25. If they are ten profiles of the same network, monthly Starter 10 is $45. The numerical difference follows from the declared inventory shape. It is not a feature-equivalent saving, a migration invoice or evidence that one vendor is universally cheaper. Add the needed collaboration and integration tier before comparing totals.
State currency and term beside every price. Metricool’s page includes both EUR and USD and both annual and monthly sections; selecting the smallest numbers from different sections invents a plan. RecurPost’s annual offer is billed once per year and its add-ons are listed in USD with currency conversion at payment. Taxes and configured extras need their own final quote.
Check collaboration and creation without excluding real features
Metricool Advanced supplies team and client management, approvals and API access in its current plan description. Starter includes preparation and reporting features, while Free has specific exclusions including LinkedIn and X. Paid X connections require the stated add-on. A generally supported network and entitlement on the selected tier are different facts; confirm both for the actual account and format.
RecurPost Agency includes client workspaces, approvals and white-label reports. Its current matrix marks roles and permissions absent on Starter and Personal, while its FAQ says they are available from Starter. This internal documentation mismatch needs confirmation for the selected lower tier. Do not resolve it by asserting a permission that was not tested. Agency’s consistently stated review features remain a separate supported finding.
Both current products include AI-assisted preparation, and RecurPost also lists image generation and inbox features. Those capabilities do not establish identical finished-video production or accepted publication. The purchasing question is whether the required draft, review, report and delivery step is supported on the sufficient plan. This article did not run a comparative trial, so no creativity, reliability or response-time winner is claimed.
Use evidence from a representative task before choosing
Prepare one representative post and check the required account connection, edit, approval and delivery route. Confirm the accepted destination result rather than relying on a calendar state. Preserve failures and the configured plan. This is a proposed acceptance procedure, not a claim that the listed vendors were tested against the same creative or that their API access approves every possible automated action.
NoobClaw’s public creative record describes one local vertical video export with audio and subtitles, alongside unsuitable visuals and unapproved voice and assets. It supports reviewing a production result before distribution. It does not compare these schedulers, certify their account permissions or measure a content campaign. If creative production is missing, evaluate that task separately from the account and brand subscriptions.
Shortlist RecurPost when its account bundle, stated daily allowance and confirmed feature set fit the workflow; shortlist Metricool when its brand structure and sufficient reporting, collaboration or publishing tier fit. Both need the supported account and format check. Keep unresolved role gates and configured billing in the decision rather than assigning a vendor from a universal chart-versus-post rule.
For the related content and workflow decisions, read Buffer vs Metricool vs RecurPost: Plans and Limits and Publer vs RecurPost: Free Queues, Daily Limits and Costs. Each review has its own evidence and scope.
NoobClaw publishes this article. Its script-to-video guide and public creative execution record document a local video result, not external-platform publication. Check the current product offer against the supported action you need.
Frequently asked questions
Is one Metricool brand one social profile?
A brand holds one profile per network. Ten profiles can require different brand quantities depending on their network mix; compare your actual inventory.
Does RecurPost Starter allow ten posts a day across both accounts?
Its current maximum is ten per account per day. The two-account bundle does not turn that into a ten-post subscription total or a guaranteed platform acceptance count.
Are Metricool’s $20 and $25 prices contradictory?
The current USD Starter 5 references use different billing terms: $20 as an annual monthly equivalent and $25 on monthly billing. Keep currency, term and capacity together.
Sources
Official material read on October 11, 2026. Prices identify their billing term; vendor allowances are not measured publishing results. Hypothetical inventory and cost examples are labeled; the public local-production record has its own limitations.