Mixpost Pricing: $299 Once, Unlimited Everything, and One Number You Have to Supply Yourself

Ten vendors into a pricing survey, everything starts to rhyme. Some count accounts, some count seats, some count posts, some invent a bundle and count that. Then you open Mixpost and the pattern breaks: there is nothing to count.

Unlimited social accounts. Unlimited team members. Unlimited workspaces. One payment. The only number on the whole page is a domain.

What it costs (verified 2026-09-06)

Pro includes "1-Year free updates"; both paid editions include a "Perpetual fallback license", meaning the version you bought keeps working after updates lapse. Both are limited to "1 domain or subdomain". Enterprise adds white-label branding, subscription management, a customer dashboard, automated billing and coupons — it is aimed at people reselling a scheduler, not at people using one.

Every other vendor in this category answers "what happens as I grow?" with a price. Mixpost answers it with "nothing happens" — and then hands you a server to look after.

The free tier's real limit is not a number

Lite is free, open source, and gets caught in almost every roundup as "the free option". The disqualifying fact is one line down the feature list: Lite supports Facebook Pages, X and Mastodon only.

No Instagram. No TikTok. No LinkedIn, YouTube, Pinterest, Threads or Bluesky — those unlock at Pro.

For a large share of people reading a scheduling comparison, that ends the evaluation on the spot, and it deserves to be in the second paragraph rather than a footnote. "Free" is doing no work at all if the two platforms you actually publish to are the two it cannot reach.

How to price this against a subscription (the only comparison that works)

Do not put Mixpost in a "cost per account" column. The denominator is unbounded, so the answer is always "approximately zero", which is true and useless.

The comparison that means something is months to break even: the one-time price divided by the monthly cost of whatever you would otherwise pay.

• Against a $29/month plan: $299 ÷ 29 ≈ 10.3 months.
• Against a $49/month plan: ≈ 6.1 months.
• Against a $99/month plan: ≈ 3 months.
• Enterprise at $1,199 against $99/month: ≈ 12 months.

So the honest headline is: Mixpost Pro pays for itself somewhere between three months and a year, depending entirely on which subscription you were going to buy instead. If you are comparing against a $15 visual planner, break-even is twenty months and the decision is much less obvious.

Two adjustments that make the number real rather than flattering:

1. Hosting. Mixpost is self-hosted. A modest VPS is a real monthly line item, and it never stops. Add it to the Mixpost side before dividing.
2. The update window. Pro includes one year of updates. Year two, you are choosing between renewing and freezing the version you own. The perpetual fallback licence means frozen still runs — it does not mean frozen still works against platforms that change their interfaces.

The bill that starts after you pay

This is the part that separates a fair comparison from a marketing one, and it applies to every self-hosted scheduler, not just this one.

When you self-host a posting tool, you inherit the platform developer relationship that the SaaS vendor was handling for you. That means, depending on which networks you connect: app review, business verification, developer accounts, API access tiers that have repeatedly been repriced, and content-publishing permissions that are approved per application rather than granted on signup.

None of that appears on a pricing page, and for a lot of people it is a larger cost than the $299 — measured in weeks, not dollars. It is also the reason the "free and open source" framing can be misleading: the software is free, the access is the hard part. We laid out the same problem for the other major open-source option in Postiz Self-Hosted: What "Free" Actually Costs You, and compared the two directly in Postiz vs Mixpost.

Who should actually buy it

• Yes: you are technical or have someone who is, you already run a VPS, you are replacing a $49+/month subscription, and you want your data on your own infrastructure. Break-even inside six months and you own it afterwards.
• Yes: you resell social management to clients and want white-label plus billing — that is precisely what Enterprise is for, and $1,199 once is cheap against agency tooling.
• No: you want free and you post to Instagram or TikTok. Lite cannot reach them. Pro can, and Pro is $299.
• No: you have no appetite for server maintenance. The subscription premium you are avoiding is buying you someone else's on-call rota.
• Not the same product: you need many accounts each saying something different. Every tool in this comparison is a distribution layer — you supply the content, it arranges and delivers it. Unlimited accounts does not mean unlimited content.

One more thing that belongs in the decision and never appears in comparisons: a one-time licence changes who carries the risk when a platform changes. With a subscription, an interface change on Instagram or TikTok is the vendor's emergency — they ship a fix and you never hear about it. With a bought licence and lapsed updates, it is yours, and it arrives as posts silently failing. That is not an argument against buying; it is an argument for treating the update renewal as part of the running cost rather than an optional extra, and for deciding in advance which networks you would tolerate losing for a few weeks.

That last row is worth a sentence more, because "unlimited accounts" reads like it solves the matrix problem and it does not. Connecting fifty accounts to Mixpost still leaves you writing fifty pieces of content, or posting the same one fifty times — which is the pattern platforms are best at detecting. NoobClaw is built for that specific gap: a desktop engine that signs into each account in its own fingerprint-isolated browser on your machine and generates a distinct piece of content per account from that account's own niche and persona. It is a different layer of the stack from Mixpost, and the two are not substitutes for one another.

FAQ

Is Mixpost really a one-time payment?

Yes — the pricing page lists Pro at $299 and Enterprise at $1,199 as one-time purchases, with a perpetual fallback licence so the version you bought keeps running. What is time-limited is updates: Pro includes one year. Renewing for updates is optional, and whether it is necessary depends on how quickly the networks you use change their publishing interfaces.

Can Mixpost Lite post to Instagram?

No. Lite supports Facebook Pages, X and Mastodon. Instagram, TikTok, LinkedIn, YouTube, Pinterest, Threads, Bluesky and Google Business all require Pro. This is the single most commonly omitted fact in Mixpost comparisons and for most people it is the whole decision.

How does $299 compare to a subscription?

Divide by the monthly plan you would otherwise buy: roughly 10 months against $29/month, 6 against $49, 3 against $99. Then add your hosting cost to the Mixpost side, because self-hosting is not free, and remember that the one-year update window is the part that is genuinely time-limited.