Publer vs Metricool: Accounts, Brands and Monthly Costs
- Publer counts connected social accounts and additional members; Metricool groups one profile per network inside each brand. Translate your inventory both ways.
- Publer Free uses ten waiting scheduled posts per account. Metricool Free counts twenty actual publications per calendar month, including destination copies.
- Current Metricool USD monthly Starter prices are $25 for five brands and $45 for ten; annual equivalents and EUR quotes are separate.
- Observed Publer USD monthly references include $24 Professional or $41 Business for five accounts and two additional members, before VAT.
Publer versus Metricool depends on how your real social inventory maps to their billing units and which features you require. One project across several networks can use several Publer accounts but one Metricool brand. Several profiles on the same network may need several brands instead. We checked the official pages on October 11, 2026 and observed Publer’s native monthly configuration calculator. The examples are dated price references and hypothetical inventories, not measured savings or a universal winner.
Map each connected profile to its project, then price the eligible plan and the people who will use it.
The two units: connected accounts and brands
Publer’s calculator prices social accounts and additional members separately. Its explanatory example counts two Facebook Pages plus two Instagram accounts as four social accounts. The owner is already included in the subscription, while reviewers or collaborators beyond the owner belong in the additional-member input. Every tenth account after nine is free, and the same discount pattern applies to additional members.
Metricool describes a brand as a group of network profiles with one profile per social network. Starter offers five or ten brands; Advanced offers fifteen, twenty-five or fifty. That structure may fit a project with one profile on each required network, but it does not permit every collection of handles to fit inside one brand. A second profile on the same network needs to be mapped to the appropriate brand capacity.
In a hypothetical inventory with one project across four networks, Publer counts four connections while Metricool can use one brand, subject to supported networks and plan conditions. Five such projects create twenty connections and five brands. These examples translate inventory only: they do not establish equal reporting, reviewer access or an automatic purchasing recommendation.
- Publer unit: Connected account plus additional members. Owner included; every tenth account and additional member discounted.
- Metricool unit: Brand containing network profiles. One profile per network per brand; repeated same-network profiles need mapping.
- Free allowance: Waiting queue versus monthly publishes. Publer ten waiting posts/account; Metricool twenty actual calendar-month publishes.
- Paid reference: Same currency, term and eligible feature. Add approval, API, X and analytics requirements before comparing totals.
Current Metricool prices need a currency and billing term
The current USD monthly Starter panel lists $25 for five brands and $45 for ten. The annual USD panel instead shows $20 and $36 as monthly equivalents under annual billing. The EUR monthly panel lists €20 and €37, while its annual equivalents are €16 and €29. Compare matching panels; a euro annual amount beside a dollar monthly amount does not demonstrate an unexplained price jump.
Advanced monthly USD references are $67 for fifteen brands, $107 for twenty-five and $210 for fifty. Annual USD equivalents are $53, $85 and $159. Prices are before VAT, and the annual panel has already applied its discount. Do not subtract the advertised annual saving a second time or present the equivalent as a cancel-any-month invoice. The checkout remains the place to verify your actual currency and charge.
Advanced adds team roles, post approvals and API access; the current plan overview reserves API access for Advanced or Custom. It separately describes MCP availability across plans, so do not use the API gate as a universal statement that every AI-assistant connection needs Advanced. Verify the feature and its applicable limits, rather than treating differently named integrations as interchangeable.
Publer monthly calculator references, with inputs specified
We selected English and monthly billing on the official Publer plan page and read the price-card USD tooltips. One connected account with no additional members showed $5 Professional or $10 Business. Five accounts with no additional members showed $20 or $35. Five accounts with two additional members showed $24 or $41, while twenty accounts with two additional members showed $76 or $132.
These are public calculator references observed on October 11, before VAT. Localized EUR prices were also displayed. We did not purchase or complete a United States checkout, so the references do not certify an individual buyer’s final payment. Reproduce the exact inventory, member count and billing term you need before budgeting. A simple multiplication of the one-account price does not reproduce all those configurations.
Professional lists unlimited scheduling, drafts, workspaces, media storage and RSS automation with X integration. Business adds unlimited AI prompts, analytics, recycling, API and MCP. Its page also documents approval workflows and the collaboration input. Match the relevant capability and reviewer access before calling a quote equivalent to a Metricool plan. A lower base quote does not independently establish a complete replacement.
Free plans: compare the actual counter and network list
Publer Free lists one user, one workspace, three social accounts excluding X, ten waiting scheduled posts per account, twenty-five saved drafts and twenty-four hours of history. A scheduled post publishing or being deleted releases a waiting slot. The specific queue limit does not apply to immediate publishing, but that does not remove daily or network restrictions. A refilling queue is not a ten-publications-per-month allowance.
Metricool Free includes one brand, twenty actual publications per calendar month, thirty days of history, five competitors and five AI credits. LinkedIn and X are excluded. The specific free-plan explanation counts each duplicated network destination separately, does not count an unpublished draft and resets the counter on the first day of the month. Previously published paid-plan posts remain in the month’s count after a downgrade.
For a hypothetical five items copied to four destinations, Metricool counts twenty publications. Publer’s queue instead concerns how many future posts are waiting per account. Neither counter predicts safe account behavior or audience growth. Check the required networks first, but do not turn these particular exclusions into an unsupported universal law about all vendors’ API economics.
Match reporting, approvals and the creative task
Metricool’s current plan overview lists optional X access on paid subscriptions at ten EUR or USD monthly per connected account, or one hundred twenty annually. It also describes an Advanced Analytics add-on whose starting cost depends on the underlying plan and term. Those extras can affect an invoice and should be verified alongside brand capacity; they are not silently included in every headline price.
Both services advertise content creation or AI assistance as well as scheduling. Publer describes text and image generation and destination customization; Metricool’s current pricing lists AI assistance with plan-specific limits. This review does not test comparative output quality and does not claim either product is restricted to copying identical posts. Approval access, retained reporting and creation limits should be checked against the real task.
NoobClaw is the publisher of this comparison and documents separate caption, opening-line, spoken-script and local video workflows. Those may complement a scheduler when the missing step is creation. They do not establish either vendor’s hosted analytics, team review system, external delivery permissions or protection from platform enforcement. Use the current supported action and review the asset before deciding whether a separate creation tool is useful.
Choose the output you need: post-caption drafts, opening-line drafts or spoken-script drafts. These text tools have a limited anonymous allowance; they do not transcribe or publish a video.
For the related content and workflow decisions, read Metricool Pricing: EUR, USD and Annual vs Monthly Billing and Metricool Free Plan Limits: Brands, Posts and AI Credits. Each review has its own evidence and scope.
Local creative evidence has a separate scope
A public NoobClaw creative record dated October 10, 2026 documents one local run using 441 English input characters. The observed result was one 32.6-second video at 1080 × 1920 and 30 frames per second. That establishes a local creative output, not a Publer, Metricool or Hootsuite delivery integration, audience result or head-to-head quality comparison. Generic or off-topic stock footage still needs a scene-by-scene editorial check. Voice quality and footage rights were not independently approved, and no external publication is documented.
NoobClaw publishes this article. Its script-to-video guide and public creative execution record document a local video result, not external-platform publication. Check the current product offer against the supported action you need.
Frequently asked questions
Which has the better free plan?
Match your required networks, inventory, queue preparation and history. Publer’s refilling queue and Metricool’s monthly publication counter solve different constraints; neither is universally better. X is excluded from both free offers, and LinkedIn is excluded from Metricool Free.
Can one Metricool brand contain several Instagram profiles?
Its brand definition allows one profile per social network. Map multiple same-network profiles to the appropriate brand capacity before using a brand quote. A brand is not the same billing unit as one connected Publer account.
Is Publer’s current price verified?
The stated USD amounts were observed in its official native monthly calculator with explicit account and additional-member inputs. They are dated public references before VAT, not a completed checkout or a universal per-account tariff.
Sources
Official material reviewed on October 11, 2026. Document conditions apply to their stated service and scope; the editorial examples are explicitly hypothetical.