Loomly vs Sendible (2026): One Rations Seats, the Other Rations How Fast You Post

We tried to put Sendible's prices in this comparison and could not, and the reason turned out to be more useful than the prices would have been.

Sendible's pricing page renders its numbers in JavaScript after you pick a currency and a billing period. Fetch the page and you get a dollar sign followed by "/mo" with nothing in between. Our first pass appeared to succeed and returned a clean ascending curve — $1, $3, $7, $15, $50. Those are not prices. They are the workspace counts from the next column over, and they read as a perfectly plausible price ladder, which is exactly why the mistake is worth telling you about.

So this comparison does what the honest version has to do: Loomly's numbers are here because we pulled them today; Sendible's structure is here because that is what we can stand behind.

The structures, side by side

Both pulled from the vendors' own pages on 5 September 2026.

Sendible's page states "Unlimited users on all plans", "Unlimited scheduling" and "Unlimited AI credits", with roughly 15% off for annual billing.

Two opposite answers to the same question

Strip the feature lists away and each product has made one decision: what is scarce, people or output?

Loomly says people are scarce. Starter gives you three seats. The only way to get more is a 5.1× jump to Beyond. And here is the number that gives the game away — divide each tier by its own account count and you get $5.42 at Starter and $5.53 at Beyond. Per-account cost goes up. The jump does not buy cheaper accounts; it buys the removal of the seat cap. Loomly is a seat-based product wearing an account ladder.

Sendible says people are free and throughput is scarce. Unlimited users on every plan, and instead a hard ceiling on how many sends you get per day. That is a genuinely unusual choke point. Most vendors cap a stock (how many accounts, how many scheduled posts); Sendible caps a rate.

Nine vendors we have priced this year, nine different units of rationing, and not one of them repeats. Sorting any of them by monthly price is arithmetic performed on incompatible denominators.

The daily send cap deserves its own paragraph

Do the arithmetic on Sendible's Core plan: 6 profiles, 100 sends a day. That is comfortable — 16 posts per profile per day, far more than anyone should publish.

Now do it on Enterprise: 300 profiles, still 500 sends a day. That is 1.67 sends per profile per day, and the cap has stopped scaling. Elite (90 profiles) and Enterprise (300 profiles) share the same 500 ceiling, so the top of the ladder buys you profiles at a rate the throughput cap cannot feed.

Whether that bites depends on a definition we could not confirm and which you should ask about before signing: does publishing one piece of content to three profiles count as one send or three? Under the second reading, the cap arrives dramatically sooner. It is the single most important question on that page and it is not answered on it.

Also: Sendible's profiles are not sold separately

Look at the profile column again — 6, 18, 42, 90, 300 — against workspaces of 1, 3, 7, 15, 50. Every tier is exactly workspaces × 6.

Profiles are not a product, they are a derived quantity. Six come attached to each workspace. Which means any comparison that puts Sendible in a "cost per account" column is measuring the wrong thing: the unit Sendible sells is the client workspace, and the six profiles are what a client is assumed to need.

This is the same trap as Planoly's "social set" (a cross-platform bundle counted as one) and Tailwind's symmetric triplets (1+1+1, 2+2+2, 3+3+3). Three vendors, three different definitions of the denominator, and every listicle divides by all three as though they were the same number.

How to choose, in four lines

1. An agency with several client brands and a team → Sendible. Workspaces are the right unit for you, and unlimited users on every plan is a real saving over any seat-based vendor.
2. A team of 3 on 10–12 accounts that needs approvals → Loomly Starter. That is exactly the shape it is priced for.
3. One operator on many accounts → neither is ideal. Loomly makes you buy seats you will not use; Sendible makes you buy workspaces you will not use. Price a per-channel product against both.
4. High daily publishing volume → get the definition of "send" in writing before you choose Sendible, and check Loomly's total-account ceiling against your roadmap rather than your current count.

What both are, and what neither is

These are distribution and coordination layers. They assume the content exists and their job is routing, timing, approving and reporting on it. Sendible organises that work around clients; Loomly organises it around a calendar and a sign-off chain.

Neither has an opinion about whether your twenty accounts are saying twenty different things — and at that size, that is the constraint that actually binds. Both will send one identical post to every profile you own without complaint. Tools built for the matrix case start from the opposite end: NoobClaw generates each account's content from its own niche and persona, and runs each account in its own local fingerprint browser at randomised human-like intervals, because at twenty accounts the failure mode is sameness, not scheduling. Different category — just make sure you know which problem you are buying for. See also Social Media Scheduler for Agencies and Planable vs Buffer, which covers the other vendor that treats users as free.

FAQ

Why not just look up Sendible's prices somewhere else?

Because third-party pages are exactly how stale pricing propagates. We have watched one vendor's page return an entirely different tier structure five days apart, and we caught our own extractor reading a workspace count as a dollar figure. If a number is going into a comparison table, it gets pulled from the vendor on the day of writing or it does not go in. Structure survives; prices do not.

Which is better for a solo operator with 20+ accounts?

Probably neither, and the reason is instructive. Sendible would sell you workspaces (you have one client — yourself) and Loomly would sell you seats (you are one person). Both price the thing you have exactly one of. A per-channel product bills the thing you actually have a lot of, which is why it usually wins that shape.

Does "unlimited users" mean I should pick Sendible for my team?

It is a genuine advantage over seat-based vendors, but check the daily send ceiling against your publishing volume first. A cap on pace is easy to overlook precisely because it is not a cap on anything you count when you shop — you count accounts and posts, not sends per day. Find the second limit on any pricing page before you compare the first one.